The sheer increase in the number of pubs , bars and restaurants is an indication of the growing and ever flourishing hotel and hospitality  industry

It becomes a task for the establishments to stand out and provide a unique product that would satisfy the needs of the consumer. And since so many different options are available for the consumer to choose from how does one stand out and create a brand?

Creating a brand would help one stand out amongst the other million options available. And beer being the most popular and convenient option. Beer is the most popular drink after tea and coffee. So technically there are more people who would prefer beer over the awakening coffee. You’d prefer to do things a little high than sober won’t you?

Micro brewing plants are something  that we’ve been seeing very  often nowadays at restaurants. Besides adding a rustic look to the aesthetic value and the knowledge that the beer you are holding was customised to develop a different taste and aroma apart from the normally available bottles in the market.

They create a sense of appeal and the restaurant can boast of a secret brewing process and recipe. It even allows the firms to experiment with various flavours and can be bold in the choices of brewing to ensure various variety in terms of strength of the beer to suit everyone’s taste bud. The brewer can put his years of expertise to finally brew the ultimate beer that would make you chug mugs down.

The terms “ freshly brewed beer” itself sounds appetizing and can be a different experience than the normal bottled variants of the alcoholic preparation and once the consumers starts adapting and appreciating  the flavour certain places provide ,the restaurants surely get a loyal fan base that would become regular customers for there isn’t anyone else brewing with your recipe and flavours.